It’s time for a fresh perspective on the subject of online hate. Who are these people? Why do they do it? How does it feel to be on the receiving end? And moreover, what can we do to change their ways? First, let’s start with this: picture an online troll. What do you see? A lonely person sat alone in the dark, their laptop screen casting a sad white light across their bitter face as they aggressively type “YOU UGLY FAT BITCH” under the photo of someone they’ve never even met?

It Could Be Anyone

Whilst this may be true for some ‘keyboard warriors’/’online trolls’/’haters’, it is also a hyperbolised image that has been popularised to make their victims feel somewhat better about the hate they are facing. The fact of the matter is that not all haters are lonely people sat in their bedroom, with Dorito crumbs jumping around their keyboard as they slam their fingers into its letters. More likely, it is that girl you stood behind in the queue for your coffee this morning, that boy running on the treadmill next to you, the friend you went clubbing with last weekend. It sounds scary but think about it – there are truly too many negative comments floating out there on the online sphere for them all to be coming from a few select dark and lonely bedrooms.

The Rise of Trolls

Unfortunately, social media has made it even easier for us to quantify not only our beauty, but our popularity – both of which can be a root of jealousy. Whilst we’re protected by our glass screens, it’s easier to direct that hate towards the subject of your jealousy. This can be in the form of of hate comments, fake accounts, mean DMs etc. and this is showing no sign of stopping.

Picture This…

Let’s switch this around quickly. Imagine you just posted a photo on Instagram, you liked it, felt good wearing that outfit and sent it to three of your closest friends for approval before you posted it. You came up with the perfect edit and caption. You post it and continue with your day. Later, when you go to check the comments, one in particular catches your eye; “KILL YOURSELF”. Stunned, you go to click on their profile, the words ‘follow back’ appear at the top of your screen, coupled with a blank profile picture and a bio in a language you don’t understand. You press block, you go back and delete the comment and lock your phone. You sit there and reassure yourself that it’s just a weirdo sat alone in their dark room; insecure, angry and bored. You get up and continue with your day, a vague voice in the back of your head questioning what about that photo had offended someone so much that they went out of their way to wish you would end your life. The answer never comes.

It’s Time For Some Perspective

To all the people out there leaving negative comments under a person’s photo, please imagine the above scenario next time you do and realise that it is so much easier and faster to simply scroll across a photo of someone you don’t like, rather than type out a toxic message in the hopes that they’ll read it. If something someone does offends you, or draws out your insecurities, unfollow them regardless of who they are – your best friend or that insta model with the perfect life. YOU are choosing to expose yourself to them, and it’s up to YOU  to remove that source of anger from your life before you turn into that person creating fake accounts designed to make them feel the same anger you do. Two angry people is in no way better than one or even none. The world has enough upset in it without you adding to it.

Advice For The Victims

Learn to make the block button your favourite friend. Do not reply them as you’ll be showing that they’ve made enough of an impact on you to pick up your phone and waste your own energy on them. Do not name and shame them publicly by screenshotting their comment and sharing it to your public profile. This won’t stop them creating a new fake account and giving them more of a reason to hate you. Just block them as soon as you see their comment – without giving them any of the attention they so clearly need.

Karma is a Bitch

Finally, please also understand that with every ounce of hate you project out into the universe, it will come back to you tenfold and honestly, can you afford that when you can’t even afford to put the lights on in your room? Doubt it.


So what did you think? Have you ever faced online hate, or are you a hater without even realising it? Let me know your thoughts in the comments below and make sure to subscribe to get all my blog posts direct to your email!




Clickbait; a concept where an attention-grabbing headline or cover image is used to deceivingly hook a reader/viewer into clicking a post, only for them to find that it has nothing even remotely to do with what they expected.


Where Did It Come From?


This concept has grown widely from the usual hyperbolic headlines of tabloids and permeated the online sphere (as most trends do). It grew in popularity on YouTube, where creators would title videos things such as “My Uber Driver Kidnapped Me!”, where in actual fact, their Uber driver simply took a wrong turn and had to re-route. This phenomenon has also wiggled its way onto Instagram. Here, videos are displayed with a still shot taken from the video as its cover. Several people take advantage of this by using including a random one second scene in their video that they use as a cover.


Enough Is Enough!


We’re tired of it. It has been one too many videos that have been excitedly clicked on only to realise that it was just another boring video of a something we’ve seen one hundred times over. We’re tired of fake injections, we’re tired of knife contour and we’re tired of the wagging finger that appears after every random item is brought out in the video (whose sole purpose was to act as clickbait, not a new and innovative way to slice apples or apply contour).

What once was an admittedly smart and effective way to boost your views has now cheapened the quality of videos on social media and can even directly damage your brand if used too heavily. Who wants to come across as overly dramatic, insincere and possibly even a liar?

At the end of the day, if it’s too good to be true, don’t give it a view.



P.S. Sorry for the clickbait title.



What about you, are you tired of clickbait?

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I’ve Been Living Under a Rock – What Are Filters?

Let’s take a second to discuss the trend that has swept through the nation: filters. Brought to us by Snapchat, these are digitally altering effects that can be used to make you look like anything, from a dalmatian, to even a rainbow-puking baby.


Why Are We So Obsessed with Them?

Yes, we all call them a ‘bit of fun’, but essentially, filters have split into two very distinct categories: some are ‘Joke Filters’. These are the ones that nearly distort your whole face, making it obvious that the selfie isn’t intended to look attractive, simply funny. For example, the ones that perhaps make your face look like a giant raspberry, or a dancing panda etc.

However, the second category is more sinister – ‘No-Filter Filters’. These ones retain an element of cartoonish fun, for example dog ears, whilst digitally enhancing your face in subtle ways. For instance, the famed ‘Flower Crown’ filter narrows your jawline and nose, smooths out your forehead, widens your eyes, plumps your lips and even throws in a free set of grey contact lenses to boot. Whilst all of these may seem like obvious alterations, when put together with the guise of a flower crown being the centre of attention, these subtle changes are easily overlooked.


Beauty Inflation

Go through your Snapchat stories. Count the number of times you see a selfie posted without a filter – not many, huh?. So many people are now coming forward saying they feel uncomfortable to post a selfie without a filter. Why? Because these filters have re-defined what ‘beauty’ is. They have created a world where everyone is ‘beautiful’ and therefore to post a selfie without a filter automatically puts you below your filter-sporting counterpart.

But how can we conform to these beauty standards? As a generation, we should be celebrating all types of beauty; small eyes, wide nose, prominent jaw and all! But now, such features are being hidden by the contortion of pixels, designed to re-arrange your face into something completely, unnoticeably new. And the scariest part is, these filers are making us all look the same.


It’s All About Inner Beauty

Your use of a filter creates a domino effect, whereby the next person may feel more inclined to use one in order to keep up with this ever-inflating sense of beauty that Snapchat has created. It’s time to act. Stop using these filters and slowly we can normalise what beauty means again. We can learn to accept the wrinkles on our foreheads and the natural colour of our eyes. So, instead of spending time hiding behind a mask on social media, let’s focus on getting our inner beauty ‘on fleek’.




What do you think – would you be able to abandon your favourite filter?

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  1. Have a talent. Like a real talent such as being able to smize really well or pose perfectly no matter the stares from onlookers asking you to kindly not take that photo in the middle of the restaurant – or road for that matter.
  1. Invest in a photography degree with a specialism in Photoshop. No one becomes #InstaFamous with wrinkly elbows or food stuck in their teeth.
  1. A degree in English is also a must. Spelling errors are a minefield for trolls and a good caption can act as a serious driver for those quality likes.
  1. Be rich. If you’re not driving a car worth approximately $70,000, then how is anyone expected to appreciate your manicure in its full beauty when held up against your steering wheel?
  1. If the above isn’t possible (as of yet), at least be friends with rich people. Better yet, be friends with any one of the Kardashians and the fame will follow.
  1. Have pretty friends. Gone are the times when we became friends with people based on our compatibility. Now, we are in an era where the attractiveness of your friends is linked to our own attractiveness. If you can’t post endless, stunning candids with your BFFs, are they really your friends?
  1. Be a professional Make-up Artist. If you can’t contour with a knife, what do you think you’re doing on social media?
  1. Have the body of a Greek god without actually putting in work because you’re too busy taking selfies whilst in the free weights section. On the flip side, all you eat is kale, chicken and have a lifetime supply of detox-tea.
  1. Above all, you need to actually care.



These are just a few handy hints to get you on the path to #InstaFame, but if you can think of your own, add them in the comments section below!



What’s Your Ratio?

A trend as old as social media itself; the strategy of following an account in the hope of them following you back, (or at least liking a few of your photos) and then unfollowing them to keep your “ratio” (number of followers to followings) sweet. People are pretty divided on this issue; either you are someone abhorrently against it, or you pretend to be – whilst secretly tapping the follow button under the table.

We Get it

To be honest, it’s understandable. It really is. We’re living in a world where your popularity is measured by the number of people who follow you online – not the number of friends you actually see in a week or those who text you, rather than tweet you. So of course people will go to such time-consuming lengths to increase their number of followers.

False Inflation of Followers

Essentially, this whole practice degrades the point of social media and growing your online community. Real connections aren’t made on genuine interest for one’s posts – instead, connections are arbitrarily made based on who appears to be nice enough to follow you back as a gesture of goodwill for following them first. It’s true, the foundations of this strategy are sound – people are psychologically more inclined to help someone who has helped them. This inevitably results in false inflation of followers. As one chronic ‘Follow-unfollower’ grows their follower base, the people around them start to feel like they need to keep up. Sometimes it’s not so easy to gain a large amount of followers in a short amount of time (unless you have access to good lighting, a small bikini and lucky genes), so people resort to the cheap strategy of following an unfollowing to inflate their followers. The cycle goes on.

With the increase in apps which let you know when someone has unfollowed you, the social media community has become obsessed with this notion of reciprocal following and/or unfollowing. It’s a tit for tat game which no one can win.

So Let’s Start a Revolution

(Yeah, I said revolution). From now on when you get a new follower, check out their profile and only follow them back if you are genuinely interested in what they have to say/show. Also, if you find yourself looking at your follower number with the face you have whilst watching YouTube FAIL Compilations, remind yourself of why you started using social media in the first place. Was it to have a large number next to your name? Or was it to share your thoughts (and occasional cat selfie) with people following you, for you.





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