#InstaGran

 

Sometimes the older generation just doesn’t quite get it. Social media is no exception and if anything, paints the clearest picture of millennials versus well…everyone else.

 

How Do I Zoom In?

Think back to the last time you tried to show your Parent/Grandparent something on Instagram. Did they try to zoom in? It seems that the older generation have been genetically engineered to zoom into a photo whenever given one to see (and then blame it on bad eyesight). This problem has become such an epidemic that Instagram actually took it upon themselves to update their app, allowing the nosey Mums and Dads to zoom in to their heart’s delight.

 

What is a Filter?

This isn’t the only instance where the older generation just haven’t quite grasped the subtle workings of social media. Let’s talk editing. Remember those Instagram filters like “Earlybird” and “Lo-Fi” that were once the coolest way to show off your best angle way back in…1865? Well finally the older generation have clocked on and are big fans.

 

Can I Try?

Let’s not get started on Snapchat filters…it’s always a bit disarming to see a photo of your Grandma with the flower filter pop up on your newsfeed at 9am. Suddenly, her wrinkles have been banished and she’s sporting some cute new grey eye contacts as well as a makeup you didn’t know she even owned (or knew about). Not forgetting a huge cartoon flower crown, sitting a little lopsided because the filter can’t decide whether her reading glasses propped up on her head are actual eyes or not.

 

Class is in Session

Whilst sometimes the elder generations can be the more avid users of social media, they are often the most vulnerable, falling prey to sneaky influencer marketing scams (did someone say teatox?). Our Parents/Grandparents jumped onto the social media bandwagon a little late. They didn’t get to witness Twitter at its humble beginnings knowing all of your followers by their @ name was a thing, and are now left in an era where social media is a battleground of companies vying for our attention and people doing almost anything to win it back. It’s tough entering into this new battleground alone, where you will most likely be left confused as to why your Daughter is posting selfies with dog ears when you just know she doesn’t have a pair upstairs in her room.

It is essential for us to educate our elders on the pitfalls and trap doors of social media. Let them know who is being paid to advertise to them; let them know that #likeforlike is not a legally binding contract between them and a stranger living in Australia just trying to get his stats right; let them know that checking in on Facebook isn’t compulsory every time they go somewhere new and most importantly, let them know that it is just social media – nothing more, nothing less.

At the end of the day, social media is for everyone. BUT whether you choose to accept your Dad’s Facebook friend request is between you and him – no judging.

 

 

So, will you be accepting your Dad’s friend request? Comment below your thoughts on the article and don’t forget to share!

 

 

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#FollowUnfollow

What’s Your Ratio?

A trend as old as social media itself; the strategy of following an account in the hope of them following you back, (or at least liking a few of your photos) and then unfollowing them to keep your “ratio” (number of followers to followings) sweet. People are pretty divided on this issue; either you are someone abhorrently against it, or you pretend to be – whilst secretly tapping the follow button under the table.

We Get it

To be honest, it’s understandable. It really is. We’re living in a world where your popularity is measured by the number of people who follow you online – not the number of friends you actually see in a week or those who text you, rather than tweet you. So of course people will go to such time-consuming lengths to increase their number of followers.

False Inflation of Followers

Essentially, this whole practice degrades the point of social media and growing your online community. Real connections aren’t made on genuine interest for one’s posts – instead, connections are arbitrarily made based on who appears to be nice enough to follow you back as a gesture of goodwill for following them first. It’s true, the foundations of this strategy are sound – people are psychologically more inclined to help someone who has helped them. This inevitably results in false inflation of followers. As one chronic ‘Follow-unfollower’ grows their follower base, the people around them start to feel like they need to keep up. Sometimes it’s not so easy to gain a large amount of followers in a short amount of time (unless you have access to good lighting, a small bikini and lucky genes), so people resort to the cheap strategy of following an unfollowing to inflate their followers. The cycle goes on.

With the increase in apps which let you know when someone has unfollowed you, the social media community has become obsessed with this notion of reciprocal following and/or unfollowing. It’s a tit for tat game which no one can win.

So Let’s Start a Revolution

(Yeah, I said revolution). From now on when you get a new follower, check out their profile and only follow them back if you are genuinely interested in what they have to say/show. Also, if you find yourself looking at your follower number with the face you have whilst watching YouTube FAIL Compilations, remind yourself of why you started using social media in the first place. Was it to have a large number next to your name? Or was it to share your thoughts (and occasional cat selfie) with people following you, for you.

 

 

 

 

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