#TheBestArticleYouWillEverRead

 

Clickbait; a concept where an attention-grabbing headline or cover image is used to deceivingly hook a reader/viewer into clicking a post, only for them to find that it has nothing even remotely to do with what they expected.

 

Where Did It Come From?

 

This concept has grown widely from the usual hyperbolic headlines of tabloids and permeated the online sphere (as most trends do). It grew in popularity on YouTube, where creators would title videos things such as “My Uber Driver Kidnapped Me!”, where in actual fact, their Uber driver simply took a wrong turn and had to re-route. This phenomenon has also wiggled its way onto Instagram. Here, videos are displayed with a still shot taken from the video as its cover. Several people take advantage of this by using including a random one second scene in their video that they use as a cover.

 

Enough Is Enough!

 

We’re tired of it. It has been one too many videos that have been excitedly clicked on only to realise that it was just another boring video of a something we’ve seen one hundred times over. We’re tired of fake injections, we’re tired of knife contour and we’re tired of the wagging finger that appears after every random item is brought out in the video (whose sole purpose was to act as clickbait, not a new and innovative way to slice apples or apply contour).

What once was an admittedly smart and effective way to boost your views has now cheapened the quality of videos on social media and can even directly damage your brand if used too heavily. Who wants to come across as overly dramatic, insincere and possibly even a liar?

At the end of the day, if it’s too good to be true, don’t give it a view.

 

 

P.S. Sorry for the clickbait title.

 

 

What about you, are you tired of clickbait?

Share your comments below and make sure to subscribe to get the latest blog posts straight to your email!

 

#NoFilter

I’ve Been Living Under a Rock – What Are Filters?

Let’s take a second to discuss the trend that has swept through the nation: filters. Brought to us by Snapchat, these are digitally altering effects that can be used to make you look like anything, from a dalmatian, to even a rainbow-puking baby.

 

Why Are We So Obsessed with Them?

Yes, we all call them a ‘bit of fun’, but essentially, filters have split into two very distinct categories: some are ‘Joke Filters’. These are the ones that nearly distort your whole face, making it obvious that the selfie isn’t intended to look attractive, simply funny. For example, the ones that perhaps make your face look like a giant raspberry, or a dancing panda etc.

However, the second category is more sinister – ‘No-Filter Filters’. These ones retain an element of cartoonish fun, for example dog ears, whilst digitally enhancing your face in subtle ways. For instance, the famed ‘Flower Crown’ filter narrows your jawline and nose, smooths out your forehead, widens your eyes, plumps your lips and even throws in a free set of grey contact lenses to boot. Whilst all of these may seem like obvious alterations, when put together with the guise of a flower crown being the centre of attention, these subtle changes are easily overlooked.

 

Beauty Inflation

Go through your Snapchat stories. Count the number of times you see a selfie posted without a filter – not many, huh?. So many people are now coming forward saying they feel uncomfortable to post a selfie without a filter. Why? Because these filters have re-defined what ‘beauty’ is. They have created a world where everyone is ‘beautiful’ and therefore to post a selfie without a filter automatically puts you below your filter-sporting counterpart.

But how can we conform to these beauty standards? As a generation, we should be celebrating all types of beauty; small eyes, wide nose, prominent jaw and all! But now, such features are being hidden by the contortion of pixels, designed to re-arrange your face into something completely, unnoticeably new. And the scariest part is, these filers are making us all look the same.

 

It’s All About Inner Beauty

Your use of a filter creates a domino effect, whereby the next person may feel more inclined to use one in order to keep up with this ever-inflating sense of beauty that Snapchat has created. It’s time to act. Stop using these filters and slowly we can normalise what beauty means again. We can learn to accept the wrinkles on our foreheads and the natural colour of our eyes. So, instead of spending time hiding behind a mask on social media, let’s focus on getting our inner beauty ‘on fleek’.

 

 

 

What do you think – would you be able to abandon your favourite filter?

Share your comments below and make sure to subscribe to get the latest blog posts straight to your email!

#HowToBeInstaFamous

  1. Have a talent. Like a real talent such as being able to smize really well or pose perfectly no matter the stares from onlookers asking you to kindly not take that photo in the middle of the restaurant – or road for that matter.
  1. Invest in a photography degree with a specialism in Photoshop. No one becomes #InstaFamous with wrinkly elbows or food stuck in their teeth.
  1. A degree in English is also a must. Spelling errors are a minefield for trolls and a good caption can act as a serious driver for those quality likes.
  1. Be rich. If you’re not driving a car worth approximately $70,000, then how is anyone expected to appreciate your manicure in its full beauty when held up against your steering wheel?
  1. If the above isn’t possible (as of yet), at least be friends with rich people. Better yet, be friends with any one of the Kardashians and the fame will follow.
  1. Have pretty friends. Gone are the times when we became friends with people based on our compatibility. Now, we are in an era where the attractiveness of your friends is linked to our own attractiveness. If you can’t post endless, stunning candids with your BFFs, are they really your friends?
  1. Be a professional Make-up Artist. If you can’t contour with a knife, what do you think you’re doing on social media?
  1. Have the body of a Greek god without actually putting in work because you’re too busy taking selfies whilst in the free weights section. On the flip side, all you eat is kale, chicken and have a lifetime supply of detox-tea.
  1. Above all, you need to actually care.

 

 

These are just a few handy hints to get you on the path to #InstaFame, but if you can think of your own, add them in the comments section below!

 

#Goals

Netflix and Chill

Open up Instagram and scroll down the Timeline for about 30 seconds. Did you find it? You know what I’m talking about; the inevitable #Goals post where someone’s legs are intertwined with their significant other, the glow of the Netflix homepage casting a red tinge onto their matching white Yeezys. In reality though, the owner of this photo probably had to request her boyfriend to put on his shoes (despite lying in bed), rearrange his seating position (it just wasn’t Instagrammable enough) and turn the lights on for maximum exposure (mid-movie). Those aren’t goals. Those are weird urges that people get to try and validate themselves and/or their relationship via online support in the form of the *hugging monkey* emoji, followed by “OMG you two are such #RelationshipGoals”. They’re not. As soon as she got the shot, he turned off the lights and as she delved into her photo editing apps, he turned back to the action film he was watching before she came over.

Set Your Own Goals

Let’s re-evaluate what we see as goals. What may be one person’s goal, may not be yours – perhaps owning over 54 different bronzers isn’t what you’re totally into. Maybe you’re more of a watch-every-episode-of-Friends-before-I-die type of person – who cares? Next time you feel deflated after scrolling through the maze of Instagram, remember that it is you who sets your own goals, not some hot, personal trainer couple from Australia who live practically one second away from the beach (and remind you of it daily).

 

 

 

 

 

What did you think? Like, comment and subscribe to keep up to date with the blog!